Missions
A mission is something you ask players to do, and what they get when they do it.
- Finish three lessons this week, get a free coffee.
- Spend 100 this month, get 500 points.
- Leave your first review, get a badge.
What one is made of
An objective. What the player has to do, written as a rule.
Who can take part. Everyone, or only the players who match a rule: customers on a paid plan, people who have not visited in 30 days.
A reward. Points, or something from your catalog.
One objective, or several
A mission can ask for one thing or for several. "Finish three lessons" is one objective. "Finish three lessons and leave a review" is two, and the mission pays only when both are done.
With several, you choose whether they have to be done in the order you listed them, or in any order.
One-time or recurring
One-time. A player can finish it once, ever.
Recurring. Every player gets a fresh attempt each period. For example, "book three trips a month" starts over on the first, so somebody who finished in March can finish again in April.
A recurring mission either starts over for everybody on the same day, or runs from each player's own start. For example, one challenge a week each, counted from the day that player began theirs.
It can also be open for only part of each period. For example, a weekend challenge is a weekly mission open for the last two days.
Dates and clocks
Dates. You can set the day a mission opens, the day it closes, or both. For example, a summer challenge opens on 1 June and closes on 31 August.
Whose midnight. A day has to end somewhere. A mission either follows each player's own time zone, or uses one for everybody. A daily goal usually follows the player. A promotion that has to close at the same moment everywhere does not.
Opt-in
Most missions start the moment a player qualifies, with nothing asked of them.
You can instead require the player to accept the mission before it begins, which suits anything that feels like a commitment, such as a 30-day challenge.
Collections
A collection is a group of missions in an order you set: a summer promotion, an onboarding checklist, a set of weekly challenges. A mission can also live only inside one, so it appears there and nowhere else.